ENHANCING CX AT

ABRONS ARTS CENTER

Open door to an art gallery or exhibition space labeled 'Experimental Theatre', with a large white wall, concrete floor, and ceiling with track lighting. Sunlight casts shadows on the floor.

CASE STUDY

Red background with black text reading 'Abrons Arts Center'.

How can we make it easier for customers to navigate the complex building of Abrons Arts Center at Henry Street Settlement?

THE MOMENT

Spring 2019: As lead creative at Abrons Arts Center, I identified a critical navigation challenge for visitors. The center's complex layout—spanning three floors across two connected buildings from different eras (1800s and 1960s)—was creating a confusing experience for patrons.

I developed and implemented a comprehensive wayfinding solution that included:

  • Multilingual maps featuring indigenous land acknowledgments

  • Strategic directional signage throughout both buildings

  • Enhanced entrance visibility through new exterior signage

  • Revitalized lobby displays with motion graphics promoting current and upcoming programming

I personally installed the vinyl elements to ensure proper execution and optimize budget allocation.

This section also showcases additional wayfinding systems and printed materials created for this multidisciplinary arts center in New York City's Lower East Side.

A young woman with blonde curly hair stands smiling in front of a large black wall with white text detailing the floors and rooms of Abrams Arts Center. She is wearing a black shirt, black pants, and black sneakers, with her arms open.
Indigenous land acknowledgment plaque near a tiled floor showing the photographer's black shoes and blue painter's tape.
Map of the Abrons Arts Center with directions to various floors and facilities, including playhouse floors, basement levels, and entrances, along with an indigenous land acknowledgment.

Printed epherma

A printed event schedule for the Abrams Arts Center featuring performance dates, times, descriptions, and artist information for January to June, including theatrical productions, premieres, workshops, and exhibitions.
Black and white poster with an image of a person's hand reaching upwards, arranged in a stylized manner. The poster promotes the Abrons Arts Center's Spring 2019 Season, with locations and contact information listed at the top left. Logos of NYC Cultural Affairs, the New York City Council, and humanities organizations are at the bottom.
A sign welcoming visitors to the Abrons Arts Center on the Lenope island of Manhattan, with information about Indigenous land acknowledgment and a message of community and respect.
The exterior of the Abrons Arts Center building made of red brick, featuring a curved corner with large glass windows and a small set of steps. There is a black informational sign on the sidewalk displaying images of performance arts with some text about an event happening from September 20-22, 2018.
Two poster boards on a black metal fence, one orange and one blue, with a mosaic sculpture of a bear behind the fence. The orange poster advertises various music events, while the blue poster promotes Abrams Summer Camp.
View of a store window with a Christmas wreath and greenery, with reflection of a happy woman smiling outside, and a website address and street information displayed on the glass.
Corner of a brick building with glass double doors and large windows, a sidewalk in front, and a metal railing on a balcony above.